"You people speak of music like its some robotic formula. Its sad."
Could not agree more. You see. Lots of producers actually create music in a "robotic formula way".
I recognize this in a lot of young producers work. Outstanding quality, Soul-less content.
I normally have thousands of ideas when I bring up a main melody.
Fx. I had a dream with a repeating melody in my head. a very simple melody.
I recreated the melody in my software and BOOM, lots of things was being added shortly after.
And the part with repetitive music. Often I try to create hypnotic music by using repetitive melodies.
Hope my experiences helped some of you.